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Hifana + Wieden+Kennedy Tokyo + Kicks = Sweet Nike Spot
Filed in Cool Stuff, Lifestyle, Music,
April 28, 2010, 8:26 pm
I saw Hifana, I think, back in 2006 at a New York x Tokyo Hip-Hop NYC Summerstage event. This Japanese breakbeat duo put together one of the coolest live shows I’ve ever seen, attaching all of their gear to animations and video clips on so many screens that the power went out and Summerstage went black for a good 10 minutes while they had to get everything up and running again. The visual audio experience was so intense I copped their debut album Fresh Push Breakin’ shortly after the show but nothing can compare to seeing them kick it live.
Cool to see them here working with Wieden+Kennedy for an awesome Nike Free spot called “Music Shoe” that features some… well… music + sneakers. This reminds me of just how creative and interesting these guys are. Ah, memories!
Hifana has a third album coming out soon – I suggest you check them out! (thanks to Gao Di for finding this ad!)
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