Treating myself to birthday gifts the other week, I picked up two timepieces from Nooka – a ZAZ and a ZEM. I had the pleasure of meeting Nooka founder Matthew Waldman at the ICFF Offsite ‘Sounds Like’ opening and he’s an awesome dude. He was wearing a black Zem and asked if I had one yet – and now I do! These new high-end Nookas come in sleek gem-cut cases and are beautiful. Peep the photos below.

The Zaz features an off-set translucent Zen-V face. The time is told through 4 vertical bars over a backdrop of the wearer’s skin. This is maybe my favorite among favorites in my ever-growing Nooka collection. When I wear it I feel like time is hovering over my wrist. The Zaz is available in three different band options, silver mesh, black leather or white leather. I chose the silver mesh so I could capitalize on shine. Tell me this is not one of the coolest watches you’ve ever seen.

The Zem is a fun new watch that brings a new feel to wearing the future. The Zem features a gem-cut minteral crystal lens and in-person, these things look borderline computer-generated. I had a hard time picking out the color and the Zem is available in a few different forms. You can get the Zem with four different face styles (zot, zen-v, zen-h, and zoo), ‘night’ or silver face, and a black or silver high-gauge stainless steel bracelet or smooth black leather band. After a long time of mulling it over, I decided to opt for a little contrast with a Zen-H silver face and a smooth leather band. This watch is badass.

What’s next up for my collection? I’m eyeing a Pink Zub Zirc….

Here are the watches actually being rocked.

http://www.nooka.com/

By now it’s become ever apparent that I am in love with all things Nooka. Here is a custom collab with luxury jewelry designer Deviant Design Group. This is a blinged out nooka zot with a 12k gold face plate with 4 carat diamonds all across the rim and a white leather band. The beautiful watch comes in at a price tag of $12,000 – just a bit over my price range. I WANT. Would feel like a badass rocking this, but in the meantime my ever growing collection of nookas will do.

EDIT: Kate over at Nooka was kind enough to e-mail me to let me know that the featured watch comes to $12,000. Customization with DDG starts at $2,500. Thanks, Kate!

Nooka | DDG (via the Nooka blog)

Not that I need to state it again; I am obsessed with Nooka. This lifestyle brand has slick as hell watches, wallets, belts and also really amazing customer service. I was able to drop by their office for some quick servicing on my Zon. Anyway…

Nooka is releasing the Zub Zirc this month in assorted colors. The face, which is the one closest to resembling your normal analog clock, was previously only available in a high-end model featuring an off-center face with leather or steel band. Quoting from Nooka’s blog, “the new zub iteration is for sweaty raves or licking off of people’s bodies.” $130.00

Hoping to see some Nooka headphones or sneakers in the future!

Nooka Blog
Pre-order here!

The Nooka Zaz features the Zen-V face, which tells time in vertical bars- it’s actually quite easy. The even more unique feature with this new watch is the translucent face, using your skin tone as the backdrop for telling time! Hope you have a good enough complexion to rock this. Anyway – I want the white one real bad. $395USD.

Nookas have already claimed my wallet (and my wrist) – can I fight the urge? Nab it here.

More pictures after the jump.