I love Generic Man’s manifesto.

The “Newdult” is tiring of streetwear and the high price of luxury. In response, ‘the generic man’ has created thoughtfully priced luxury for this new modern adult.

Who is the generic man?

The generic man doesn’t need branding and logos to make him feel confident or stylish.
He understand the significance of quality construction and clean, simple, refined lines.

The generic man is confident enough in himself to accept simplicity.

These shoes are awesome. Italian wool on the sides and leather tip. Note that they do not feature any actual branding. Where Generic Surplus shoes display a ‘Generic Surplus’ logo, on Generic Man’s chukka boot, that space is left blank. The shoes speak for themselves. Badass.

Also, look inside the shoe for some nice detailing.

The suggested retail on these bad boys comes as a bit of a hefty price tag at $285. This is where deal-hunter’s mentality comes in. Gilt sure knows how to feed an addiction.

http://www.thegenericman.com/